AT&T Discovery District

Dallas, Texas

The AT&T Discovery District® creates a destination where technology and entertainment combine to create unique experiences. The District includes shopping, restaurants, and theater in a tech vibe environment that captivates young and old visitors.


  • The Plaza | Line array speakers produce foreground music into the food hall and operate on an extensive fiber network
  • The Exchange | An array of restaurants showcase 75” displays, digital signage and menu boards, zoned speakers, and integrated control
  • Jaxon Beer Garden | 85” displays for event space, video distribution, touch panel control, outdoor and indoor displays, and foreground music speakers
  • The Globe | Towering 30’ tall, this unique feature includes narrow line array speakers to produce foreground music from hidden sources


Owner: AT&T

Architects: Gensler

General Contractor: The Beck Group

Consultant: Electrosonic

AV Contractor: Ford Audio-Video Systems

Ford AV has deployed thousands of custom solutions for meeting rooms across the U.S. Let our experts help make sure your next technology solution is a success.

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